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CHRISTOPHER S. YEH
chris@chrisyeh.com
(650) 224-6362

RECENT EXPERIENCE:
Symphoniq (2002-present), Director of Marketing
Develop marketing organization for a venture-backed system management software startup.

  • Define, design, and specify unique new systems management software
  • Conduct market and competitive research to validate and differentiate Symphoniq's product
  • Create product marketing tools such as benefits statements and collateral to support telesales efforts

AMICORE, INC. (2001-2002), Head of Strategy (Consultant)
Developed strategy for major new e-health venture created by Pfizer, Microsoft, and IBM.

  • Developed strategic plan for corporate strategy and departmental objectives and programs.
  • Tackled company's main bottleneck by re-engineering Customer Service processes and procedures to increase service capacity by 6x.
  • Managed company's key relationships with founding investors Pfizer, Microsoft, and IBM.

TARGETFIRST, INC. (1999 - 2001), Founder and Chief Marketing Officer
Built TargetFirst from scratch into a profitable business.

  • Recruited the entire executive team, including my successor as CEO.
  • Raised $5.5 million in seed and venture funding.
  • Built a profitable customer base of 500,000 consumers.
  • Built a profitable customer base of 100 businesses.
  • Successfully shifted business models twice to compensate for changing market conditions.

D. E. SHAW & CO., L.P. (1996 - 1998), Product Manager
Developed and managed D. E. Shaw Financial Technology's private-label online brokerage product.

  • Created business plans and models for the private-label brokerage business unit.
  • Created and presented proposals to leading mutual funds and money center banks.
  • Created private-label online brokerages for four major clients, including Bank of America. These award-winning Web sites were honored by SmartMoney, Fortune, and the Financial Times.
  • Led cross-functional project teams of 6 to 30 developers, brokers, and marketers.
  • Completed all client implementations on time and under budget.

JUNO ONLINE SERVICES (1995 - 1996), Strategic Planning
Helped launch Juno Online Services, which merged with NetZero to form United Online (the world's second-largest online access provider after AOL).

  • Created business plans and models for brand and service extensions, including free (advertising-supported) Web access.
  • Managed Juno's intellectual property portfolio. Applied for and received U. S. Patents 5,809,242; 5,838,790; and 5,848,397 for Juno's online advertising system.

EDUCATION:
HARVARD BUSINESS SCHOOL, MBA with High Distinction (Baker Scholar; awarded to the top 5% of each graduating class).

STANFORD UNIVERSITY, BS in Product Design Engineering and BA in Creative Writing, both with Distinction. 3.8 GPA.

  • National Merit Scholar and David Starr Jordan Presidential Scholar.
  • Phi Beta Kappa and Tau Beta Pi honors societies.
  • Selected by Engineering Department to teach graduate course in Public Speaking.
  • Selected by Psychology Department to teach course in Counseling.
  • Only member of Product Design department to graduate with distinction.
  • Granted U.S. Patents 5,474,332 and 5,622,385 for Product Design senior project.

OTHER: